Affise
Affise is a performance marketing platform for agencies, affiliate networks, brands, and publishers that provides affiliate tracking, campaign management, partner management, reporting, and marketing automation.
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TL;DR
Affise is a performance marketing platform for agencies, affiliate networks, brands, and publishers that provides affiliate tracking, campaign management, partner management, reporting, and marketing automation.
Overview
Affise provides tools for running affiliate and performance marketing programs. Its platform covers tracking, offers, affiliates, campaign conditions, reporting, smartlinks, attribution, anti-fraud controls, automation, and API-based integrations. Affise also has a mobile measurement product for app attribution.
Affise can be very useful for medium to enterprise business who want detailed tracking of their affiliate program, campaigns, and want deeper integration in other software.
Who should (and shouldn't) use it
Good fit for
- ➞Affiliate networks that need to manage offers, advertisers, affiliates, and conversions
- ➞Affiliate agencies running multiple client campaigns
- ➞Brands building and managing their own affiliate programs
- ➞Performance marketers who need detailed conversion and campaign tracking
- ➞Mobile app businesses that need mobile attribution and marketing measurement
- ➞Publishers and content creators who want to monetize traffic through partner offers
Not a fit for
- ➞Small businesses looking for low-cost affiliate software
- ➞Teams that only need basic referral tracking
- ➞Businesses that do not need detailed performance marketing attribution or campaign management
- ➞Teams looking for a simple self-service affiliate tool at a low monthly price
Key features and real-world use
- ➞Affiliate and conversion tracking with click, impression, and server-to-server tracking
- ➞Campaign and offer management with configurable conditions, payouts, targeting, and caps
- ➞Smartlinks that automatically route traffic toward suitable offers using factors such as geography and operating system
- ➞Real-time performance reporting with filtering across campaign, affiliate, offer, device, geography, and other data points
- ➞Affiliate management with separate roles, permissions, billing, statistics, and affiliate panels
- ➞Anti-fraud controls including conversion restrictions, secure postbacks, IP restrictions, hold periods, and optional advanced fraud detection
- ➞Mobile attribution with installs, in-app events, re-engagement, uninstall attribution, and multi-touch attribution
- ➞API and postback integrations for connecting Affise with external systems
Pricing & Plans
| Plan | Price | What's included |
|---|---|---|
| Beginner | $625/month (or $499/month on the yearly plan) |
|
| Core | $888/month (or $699/month on the yearly plan) |
|
| Expand | $1,239/month (or $999/month on the yearly plan) |
|
| Custom | $2,499/month or ($1,999/month on the yearly plan) |
|
Integrations Supported
Pros & Cons
Pros
- +The platform covers affiliate tracking, campaign management, reporting, automation, and partner management in one system.
- +Smartlinks can automatically distribute traffic based on factors such as geography and operating system.
- +The API supports integrations and lets teams connect Affise with their existing technology stack.
- +Users frequently praise the interface, reporting, tracking, and support in G2 reviews.
- +The platform supports a wide range of third-party integrations, including Salesforce, AppsFlyer, Tipalti, Google Cloud, Amazon S3, CJ Affiliate, and Monday CRM.
Cons
- ×Pricing can be expensive for small businesses, according to multiple G2 and Capterra reviewers.
- ×Some advanced features are restricted to higher plans or require additional payment or a request to Affise.
- ×G2 reviewers report limitations around creating specific traffic rules and redirects compared with some competing tracking platforms.
- ×Some users report slow loading, glitches, or inconsistent system performance.
- ×Advanced features can have a learning curve, particularly API integrations and custom configurations.
Top alternatives
| Alternative | Why choose it instead |
|---|---|
| Cello | Cello starts free ($0 Freemium) versus Affise's $499/mo starting price, and focuses on embedded in-product referrals rather than Affise's agency/network-scale performance marketing and mobile attribution tooling. |
| AffiliateBase | AffiliateBase starts at $0 with flat monthly pricing and no percentage fees, a much lighter and cheaper option than Affise for teams that don't need mobile attribution or agency-scale campaign management. |
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