Ahrefs

SEO and marketing platform for search, AI visibility, competitor research, and website growth.

ahrefs.com
Visit Website
Launched
—
Category
SEO Growth
Sub-Category
SEO Platform
Pricing Model
Subscription
Starts From
$129/month
Platforms
Web
Founder
Dmytro Gerasimenko

Target Audience

SEO professionalsSEO agenciesDigital marketing agenciesStartup foundersSaaS companiesContent marketersIn-house marketing teamsSEO consultantsSmall businessesEnterprise marketing teams

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Ahrefs screenshot 1

What is Ahrefs

Ahrefs is an SEO and marketing platform used to research keywords, analyze competitors, audit websites, track rankings, research backlinks, discover content opportunities, and monitor visibility in AI search. It is used by SEO professionals, marketers, agencies, businesses, and content teams.

Overview

Ahrefs combines several SEO and marketing tools with a large web crawler and search data platform. Site Explorer analyzes organic traffic, backlinks, competitors, and site structure. Keywords Explorer provides keyword ideas and SEO metrics. Site Audit checks websites for technical and on-page SEO issues. Rank Tracker monitors Google rankings across locations and devices. Content Explorer helps find high-performing content and link prospects. Ahrefs also provides Brand Radar for AI visibility, AI Content Helper for content optimization, Web Analytics, Social Media Manager, API access, MCP access, and integrations such as Looker Studio on eligible plans.

Who should and shouldn't use it

Should use it
  • You need a comprehensive SEO platform covering keywords, backlinks, competitors, rankings, and technical SEO.
  • You want detailed competitor and backlink research.
  • You need a large keyword database and search demand data.
  • You want to track visibility across traditional search and AI search.
  • You need API or MCP access to integrate SEO data into workflows.
  • You manage SEO for websites, clients, or content programs.
Shouldn't use it
  • You only need basic keyword research and do not need a broader SEO platform.
  • You are looking for a very low-cost full-featured SEO suite.
  • You do not need competitor, backlink, technical SEO, or rank tracking data.
  • You need specialized PPC management rather than primarily organic search and web visibility tools.

Key Features

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Competitor research
  • Backlink analysis
  • Keyword research
  • SERP analysis
  • Technical and on-page SEO auditing
  • Content research
  • Keyword rank tracking
  • AI search visibility tracking with Brand Radar
  • AI Content Helper
  • AI agent with Agent A
  • Web Analytics
  • Social Media Manager
  • API access
  • MCP Server
  • Report Builder
  • SEO Toolbar

Integrations Supported

GoogleGoogle Search ConsoleGoogle Looker StudioGoogle DocsNotionHubSpotLinearSlackChatGPTGeminiPerplexityCopilotGrok

Frequently Asked Questions

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