Serpstat

All-in-one SEO platform for keyword research, rank tracking, competitor analysis, backlinks, and site audits.

serpstat.com
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Launched
—
Category
SEO Growth
Sub-Category
SEO Platform
Pricing Model
Subscription
Starts From
$69/month
Platforms
Web
Founder
Oleg Salamaha

Target Audience

SEO professionalsSEO agenciesDigital marketing agenciesStartup foundersSaaS companiesContent marketersIn-house marketing teamsFreelance SEO consultantsSmall and medium-sized businesses

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Serpstat screenshot 1

What is Serpstat

Serpstat is an SEO and search marketing platform that helps businesses, marketers, and agencies research keywords, analyze competitors, track rankings, audit websites, analyze backlinks, and plan content. It also provides keyword clustering, local SEO, AI content tools, API access, and AI search visibility features.

Overview

Serpstat combines SEO research and monitoring tools in a single platform. Its main modules include Keyword Research, Site Analysis, Rank Tracker, Backlink Analysis, Site Audit, Keyword Clustering, Local SEO, AI Content Tools, Batch Analysis, and reporting. Keyword Research provides search volume, keyword difficulty, CPC, related terms, and competitor data across Google databases in more than 230 countries. Rank Tracker supports country, state, and city-level tracking on desktop and mobile. Site Audit identifies technical SEO problems and provides prioritized recommendations. Serpstat also provides API access, MCP integrations for ChatGPT and Claude, AI Overview brand opportunity reporting, and an LLM Brand Monitor for tracking how AI models mention brands.

Who should and shouldn't use it

Should use it
  • You want multiple SEO research and monitoring tools in one platform.
  • You need keyword research combined with competitor analysis and rank tracking.
  • You manage SEO for several websites or clients.
  • You need technical site audits and backlink analysis alongside keyword data.
  • You want API or AI-agent access to SEO data.
  • You need location-specific rank tracking across Google.
Shouldn't use it
  • You only need a lightweight keyword research tool.
  • You do not need broader SEO features such as audits, backlinks, rank tracking, or competitor research.
  • You need a permanently free full-featured SEO platform.
  • You need a highly specialized backlink-only or technical SEO crawler rather than an all-in-one platform.

Key Features

  • Keyword research
  • Competitor analysis
  • Site analysis
  • Daily rank tracking
  • Backlink analysis
  • Technical SEO site audit
  • Keyword clustering
  • Batch domain and keyword analysis
  • Local SEO
  • AI content tools
  • Keyword trends
  • Custom and white-label reports
  • AI Overview brand opportunity reporting
  • LLM Brand Monitor
  • Serpstat API
  • MCP integration
  • Google SERP crawling

Integrations Supported

GoogleChatGPTClaudeGoogle SheetsLooker StudioPythonR

Frequently Asked Questions

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