Semrush

SEO and online visibility platform for search, AI visibility, competitors, content, and digital marketing.

www.semrush.com
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Launched
—
Category
SEO Growth
Sub-Category
SEO Platform
Pricing Model
Subscription
Starts From
$139.95/month
Platforms
Web
Founder
Oleg Shchegolev and Dmitri Melnikov

Target Audience

Startup foundersSaaS companiesSEO professionalsSEO agenciesDigital marketing agenciesContent marketersIn-house marketing teamsSmall businessesEnterprise marketing teamsSEO consultants

App Alternatives

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All-in-one SEO platform for keyword research, rank tracking, competitor analysis, backlinks, and site audits.

Semrush screenshot 1

What is Semrush

Semrush is a broad online visibility and digital marketing platform for researching keywords, analyzing competitors, auditing websites, tracking rankings, managing backlinks, creating content, and monitoring brand visibility across search engines and AI platforms. It is used by startups, businesses, agencies, marketers, and enterprise teams.

Overview

Semrush combines SEO, AI search visibility, content, local SEO, advertising, social media, traffic research, and other marketing tools. Its SEO capabilities include keyword research, competitor research, technical site audits, position tracking, backlink analysis, content optimization, and local search visibility. Its AI Visibility toolkit tracks brand mentions, citations, sentiment, and visibility across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, and other AI search surfaces. Semrush also provides reporting, API access on eligible plans, MCP access on supported plans, and integrations with services such as Google Analytics and Google Search Console.

Who should and shouldn't use it

Should use it
  • You want a broad SEO and online visibility platform rather than a single-purpose SEO tool.
  • You need keyword research, competitor analysis, rank tracking, site audits, and backlink analysis in one platform.
  • You want to monitor how your brand appears in AI search as well as traditional search.
  • You manage SEO or marketing for multiple websites, clients, or regions.
  • You need reporting, automation, API access, or integrations with other marketing systems.
  • You want additional tools for content, local search, advertising, social media, or market research.
Shouldn't use it
  • You only need simple keyword research and do not need a full marketing platform.
  • You want a low-cost SEO tool with minimal features.
  • You do not need competitor research, rank tracking, technical audits, or broader visibility monitoring.
  • You only need a specialized backlink or technical SEO tool.

Key Features

  • Keyword research
  • Keyword Magic Tool
  • Competitor research
  • Domain Overview
  • Position Tracking
  • Technical SEO Site Audit
  • Backlink analysis
  • Content optimization
  • Content creation tools
  • Local SEO and Google Business Profile management
  • AI search visibility tracking
  • AI brand sentiment monitoring
  • AI Overview tracking
  • AI Mode visibility tracking
  • Prompt research and tracking
  • Market and traffic research
  • Advertising research
  • Social media management
  • Marketing reporting
  • API access
  • MCP access
  • White-label reporting

Integrations Supported

Google AnalyticsGoogle Search ConsoleGoogleChatGPTPerplexityGeminiClaudeGoogle Business ProfileGoogle AI OverviewsGoogle AI Mode

Frequently Asked Questions

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