Target Audience
App Alternatives
Payment infrastructure for businesses to accept, process, and disburse payments.
Payments and billing platform for SaaS, AI, and digital products.
The complete platform for software companies.
The billing stack for the intelligence era.
Sell your work directly to your audience.
A financial technology platform for end-to-end payments, data insights, and financial products.
What is Paddle
Paddle is a Merchant of Record platform for SaaS, software, AI, and digital product businesses. It combines payments, subscription billing, tax compliance, fraud protection, invoicing, customer support, and revenue recovery in one platform.
Overview
Paddle provides payments and billing infrastructure for software businesses selling globally. As a Merchant of Record, Paddle handles payment processing, global sales tax and VAT registration, calculation, collection, filing, and remittance. Its billing platform supports one-time purchases, subscriptions, add-ons, lifetime access, multi-product subscriptions, localized checkout, multiple payment methods, invoicing, fraud protection, payment recovery, and subscription management. Paddle also provides ProfitWell Metrics for subscription and revenue analytics and Retain for recovering failed payments and reducing churn. Its developer platform includes APIs, webhooks, SDKs, a sandbox, and embedded billing capabilities.
Who should and shouldn't use it
- You run a SaaS, software, AI, or digital product business and sell internationally.
- You want a Merchant of Record to handle global sales tax and VAT compliance.
- You need subscription billing, one-time payments, or flexible recurring billing.
- You want payments, billing, tax, fraud protection, and revenue recovery in one platform.
- You want developer APIs, SDKs, webhooks, and a sandbox for integration.
- You want built-in tools for recovering failed payments and reducing subscription churn.
- You need a conventional payment processor where your own company remains the Merchant of Record.
- You primarily sell physical goods rather than software or digital products.
- You need a highly customized payment arrangement that falls outside Paddle's supported products or pricing.
Key Features
- Merchant of Record
- Global payment processing
- Subscription billing
- One-time payments
- Add-ons and multi-product subscriptions
- Localized checkout
- Global sales tax and VAT compliance
- Automated invoicing
- Fraud protection
- Chargeback management
- Payment recovery
- Churn prevention
- Subscription analytics
- Revenue and retention metrics
- Customer billing support
- API and webhooks
- SDKs and developer libraries
- Sandbox environment
- Embedded billing
- Payment routing across multiple gateways
Integrations Supported
Frequently Asked Questions
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