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What is Fathom Analytics?
Fathom Analytics is a privacy-focused website analytics platform that tracks traffic, conversions, and campaigns without cookies. It suits founders and teams wanting straightforward reporting and a Google Analytics alternative.
Who should use Fathom Analytics?
- You want to understand website traffic, referral sources, and popular pages without a complex dashboard.
- You are a solo founder who needs privacy-focused analytics across multiple websites.
- You want to track conversions, revenue, and custom events alongside visitor activity.
- You need an analytics API, CSV exports, or automated email reports for your workflows.
- You want to import historical GA4 data and view Google Search Console metrics alongside website analytics.
Key Features of Fathom Analytics
- Real-time dashboards for visitors, pageviews, referrals, and popular pages.
- Privacy-focused tracking that does not require cookies or analytics consent banners.
- Custom event and revenue tracking for measuring conversions.
- UTM campaign tracking and automatic bot filtering.
- Google Analytics 4 historical data import and Search Console integration.
- Analytics API, CSV exports, and unlimited email reports.
- Multi-site dashboards with shareable, optionally password-protected reports.
- Lightweight asynchronous tracking script designed to minimize page-load impact.
Integrations Supported by Fathom Analytics
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