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What is Umami?
Umami is an open-source web and product analytics platform that tracks traffic, campaigns, events, and conversions without cookies. It suits founders who want privacy-conscious analytics with cloud hosting or self-managed infrastructure.
Who should use Umami?
- You are a solo founder who wants website traffic analytics without cookie-based tracking.
- You want to measure marketing campaigns, visitor behavior, and conversion funnels.
- You need to self-host analytics and retain control over your infrastructure and data.
- You want to connect analytics data to custom reports or internal tools through an API.
- You want to query website analytics through an AI assistant using the official MCP server.
Key Features of Umami
- Website traffic reports for visitors, pageviews, and referral sources.
- Campaign attribution and UTM parameter reporting.
- Custom events and goals for measuring conversions.
- Funnel analysis, user journeys, and audience retention reports.
- Revenue reporting linked to tracked events and visitor segments.
- Privacy-focused tracking without cookies or automatic personal-data collection.
- REST API and TypeScript client for retrieving analytics data.
- Self-hosted deployment with Docker or source installation.
Integrations Supported by Umami
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