Google Analytics

Measure website and app traffic, user behavior, and conversions

analytics.google.com
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Category
Analytics
Sub-Category
Web Analytics
Pricing Model
Freemium
Starts From
$0/mo
Platforms
Web, iOS, Android

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What is Google Analytics?

Google Analytics tracks how people use websites and apps, including traffic sources, engagement, and conversions. It helps founders and marketing teams measure acquisition, evaluate campaigns, and understand user journeys.

Who should use Google Analytics?

  • You want to identify which marketing channels bring visitors to your website.
  • You are a solo founder who needs free traffic and engagement analytics for an early-stage product.
  • You want to measure sign-ups, purchases, or other conversion events across user journeys.
  • You run marketing campaigns and need to compare their traffic and conversion performance.
  • You need an API to automate reports or connect analytics data to custom dashboards.

Key Features of Google Analytics

  • Traffic acquisition reports show where website and app users originate.
  • Real-time reports display recent activity and engagement events.
  • Event tracking measures interactions, conversions, and custom user actions.
  • Explorations support custom analysis of user journeys and behavior.
  • Audience and demographic reports help segment users and understand engagement.
  • Google Ads integration connects advertising campaigns with analytics data.
  • BigQuery export supports analysis of raw event data using SQL.
  • Data and Admin APIs enable automated reporting and property management.

Integrations Supported by Google Analytics

Google AdsGoogle Tag ManagerGoogle BigQueryGoogle Search ConsoleLooker StudioGoogle Ad Manager

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