Gumroad

Sell your work directly to your audience.

gumroad.com
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Launched
Category
Payment Provider
Sub-Category
Digital Product Payments
Pricing Model
Subscription
Starts From
10% + $0.50 per transaction
Platforms
Web
Founder
Sahil Lavingia

Target Audience

CreatorsDevelopersSaaS foundersIndie hackersEducatorsCourse creatorsWritersMusiciansDigital product businesses
Gumroad screenshot 1

What is Gumroad

Gumroad is an e-commerce platform for creators, developers, educators, and digital businesses to sell digital products directly to customers. It supports digital downloads, ebooks, courses, memberships, subscriptions, software licenses, and other digital products, while handling payments and global sales tax as a Merchant of Record.

Overview

Gumroad provides a simple storefront and checkout platform for selling digital products. Sellers can create customizable product pages or embed Gumroad on an existing website, accept one-time or recurring payments, offer memberships and subscriptions, use pay-what-you-want pricing, create discounts and affiliates, and analyze sales. Gumroad also provides software license keys, multiple product versions, lightweight DRM, email broadcasts, automated workflows, and a marketplace called Discover. Since January 1, 2025, Gumroad has operated as a Merchant of Record and handles applicable sales tax collection and remittance worldwide.

Who should and shouldn't use it

Should use it
  • You want to start selling digital products without building your own store.
  • You sell ebooks, courses, software, memberships, tutorials, or other digital products.
  • You want built-in subscriptions and memberships.
  • You want Gumroad to handle applicable global sales tax obligations.
  • You want a simple storefront that can also be embedded into an existing website.
  • You want access to Gumroad's Discover marketplace for additional product discovery.
Shouldn't use it
  • You primarily sell physical products.
  • You need highly customized e-commerce functionality beyond Gumroad's creator-focused platform.
  • You want a low transaction fee at small sales volumes.
  • You need payout methods that Gumroad does not support in your country.

Key Features

  • Digital product sales
  • Customizable storefronts
  • Embedded checkout
  • Custom domains
  • One-time payments
  • Subscriptions
  • Memberships
  • Pay-what-you-want pricing
  • Product tiers
  • Discount codes
  • Affiliate sales
  • Software license keys
  • Multiple product versions
  • Lightweight DRM
  • Email broadcasts
  • Automated workflows
  • Sales analytics
  • Discover marketplace
  • Customer and follower management
  • Global tax collection and remittance
  • Secure digital downloads

Integrations Supported

StripePayPal

Frequently Asked Questions

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