Best Alternatives to Semrush

Ahrefs

SEO and marketing platform for search, AI visibility, competitor research, and website growth.

Ahrefs combines several SEO and marketing tools with a large web crawler and search data platform. Site Explorer analyzes organic traffic, backlinks, competitors, and site structure. Keywords Explorer provides keyword ideas and SEO metrics. Site Audit checks websites for technical and on-page SEO issues. Rank Tracker monitors Google rankings across locations and devices. Content Explorer helps find high-performing content and link prospects. Ahrefs also provides Brand Radar for AI visibility, AI Content Helper for content optimization, Web Analytics, Social Media Manager, API access, MCP access, and integrations such as Looker Studio on eligible plans.

Serpstat

All-in-one SEO platform for keyword research, rank tracking, competitor analysis, backlinks, and site audits.

Serpstat combines SEO research and monitoring tools in a single platform. Its main modules include Keyword Research, Site Analysis, Rank Tracker, Backlink Analysis, Site Audit, Keyword Clustering, Local SEO, AI Content Tools, Batch Analysis, and reporting. Keyword Research provides search volume, keyword difficulty, CPC, related terms, and competitor data across Google databases in more than 230 countries. Rank Tracker supports country, state, and city-level tracking on desktop and mobile. Site Audit identifies technical SEO problems and provides prioritized recommendations. Serpstat also provides API access, MCP integrations for ChatGPT and Claude, AI Overview brand opportunity reporting, and an LLM Brand Monitor for tracking how AI models mention brands.

SE Ranking

AI-powered SEO software for search visibility, keyword research, rank tracking, audits, backlinks, and content.

SE Ranking provides a broad set of SEO tools organized around projects tied to websites. Its platform includes rank tracking across major search engines, keyword and competitor research, website and on-page audits, backlink research and monitoring, content marketing tools, local SEO, reporting, and AI search features. Its AI functionality can track visibility across Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, and Gemini. SE Ranking also provides integrations with Google Analytics, Google Search Console, Data Studio, and Matomo, plus API and MCP access for automation and data workflows. The current Core plan includes 10 projects, 2,000 daily keywords, 100 daily AI prompts, 250,000 audited pages per month, and 25,000 API credits per month.

Soro

AI SEO autopilot for automated keyword research and content publishing

Soro is an AI-powered SEO content automation platform for businesses, founders, marketers, and agencies. It researches keywords, creates long-form articles, optimizes them for search, generates images, and publishes them to connected websites. Soro says it supports content creation in more than 50 languages. Soro is designed around automating the full SEO content workflow rather than providing only keyword data or an AI writing editor. The service is subscription-based, starts at $39/month, and includes a 14-day money-back guarantee for eligible first-time subscribers.

Mangools

Easy-to-use SEO tools for keyword research, SERP analysis, rank tracking, backlinks, and site analysis.

Mangools provides a collection of interconnected SEO tools under one subscription. KWFinder helps users discover keyword ideas and analyze keyword difficulty and search results. SERPChecker analyzes search engine results and their SEO metrics. SERPWatcher tracks keyword rankings and their changes over time. LinkMiner analyzes backlinks and competitor link profiles. SiteProfiler provides domain-level SEO metrics and insights. Mangools also provides an SEO browser extension for Chrome and Firefox, free SEO tools, and an API for keyword data, SERPs, rank tracking, backlinks, domain analysis, and AI search visibility data.

Distribb

AI-powered SEO that automates keyword research, content, publishing, backlinks, and AI search visibility.

Distribb combines keyword research, AI content creation, CMS publishing, backlink building, SEO auditing, internal linking, and AI-search visibility tracking in one platform. It can research buyer-intent keywords, create long-form articles with original cited research, images, internal links and schema markup, then publish them automatically or wait for approval. It also provides a backlink exchange network, link outreach research, Google Search Console analytics, Domain Rating tracking through Ahrefs, and visibility tracking across AI search engines. Distribb also provides an API and an AI-agent skill that can be used with tools such as Claude, Codex and Cursor.

Keyword Insights

Keyword clustering and intent at scale.

Keyword Insights combines keyword research, SERP-based keyword clustering, search intent classification, content planning, and AI-assisted writing in one platform. Its clustering system groups keywords based on overlapping Google search results rather than simply matching words, helping identify which queries can be targeted on the same page and where separate pages are needed. The platform also provides keyword discovery, content briefs, an AI Writing Assistant, an AI Writer Agent, Google Search Console integration, WordPress publishing, SERP analysis, and tools for identifying keyword cannibalization and content gaps. Its API also supports Keyword Discovery, including keyword research orders, status checks, results, supported languages, and locations.

LowFruits

Find low-competition keywords and analyze SERPs for ranking opportunities.

LowFruits helps SEO professionals find keywords where smaller or lower-authority websites are already ranking. Its Keyword Finder generates long-tail keyword ideas from Google Autocomplete, including wildcard searches and intent filtering. Its SERP Analyzer extracts Google's top 10 results and identifies weak websites, intent mismatches, and other ranking opportunities. The platform also offers SERP and semantic keyword clustering, competitor keyword extraction, sitemap extraction, Domain Explorer, and Rank Tracker. Subscription plans include additional tools and higher usage limits, while Pay-As-You-Go credits can be purchased for keyword research and SERP analysis.

Outrank

AI SEO automation for content, backlinks and organic traffic

Outrank is an AI-powered SEO platform that automates keyword research, long-form content creation, optimization and publishing. It is designed for entrepreneurs, businesses and agencies that want to maintain a regular SEO publishing workflow without managing every step manually. The platform also includes automated backlink building and AI-generated images.

AutoSEO

Automated SEO content, publishing and backlink building

AutoSEO is an AI-powered SEO platform for small businesses and website owners. It researches search terms, analyzes competitors, creates SEO-focused articles, generates images and publishes content to connected websites. The service also includes backlink building and analytics for tracking content and SEO activity.

Arvow

AI SEO automation for content, backlinks, technical SEO and LLM visibility

Arvow is an AI-powered SEO and content marketing platform for marketers, agencies, and businesses. It combines AI article writing, automated blogging, technical SEO optimization, backlink building, local SEO automation, and LLM brand visibility tracking in one platform.