Best Alternatives to Google Analytics

What is Fathom Analytics?

Fathom Analytics is a privacy-focused website analytics platform that tracks traffic, conversions, and campaigns without cookies. It suits founders and teams wanting straightforward reporting and a Google Analytics alternative.

When should you use Fathom Analytics?

• You want to understand website traffic, referral sources, and popular pages without a complex dashboard.
• You are a solo founder who needs privacy-focused analytics across multiple websites.
• You want to track conversions, revenue, and custom events alongside visitor activity.
• You need an analytics API, CSV exports, or automated email reports for your workflows.

What is Plausible Analytics?

Plausible Analytics is a privacy-focused website analytics platform with real-time traffic reports, conversion tracking, and audience insights. It suits founders and teams who want actionable website metrics without complex analytics dashboards.

When should you use Plausible Analytics?

• You want to understand website traffic without collecting personal data or using cookies.
• You are a solo founder who needs clear traffic reports without complex analytics configuration.
• You want to measure signups, purchases, form submissions, and other conversion goals.
• You manage multiple websites and want consolidated dashboards with team sharing.

What is Umami?

Umami is an open-source web and product analytics platform that tracks traffic, campaigns, events, and conversions without cookies. It suits founders who want privacy-conscious analytics with cloud hosting or self-managed infrastructure.

When should you use Umami?

• You are a solo founder who wants website traffic analytics without cookie-based tracking.
• You want to measure marketing campaigns, visitor behavior, and conversion funnels.
• You need to self-host analytics and retain control over your infrastructure and data.
• You want to connect analytics data to custom reports or internal tools through an API.

What is PostHog?

PostHog is a product analytics and developer platform for tracking user behavior, debugging issues, and testing product changes. It helps startup founders and engineering teams make data-informed product decisions using integrated analytics and development tools.

When should you use PostHog?

• You want to understand activation, conversion, retention, and feature adoption through product analytics.
• You are debugging a user issue and need session recordings with console logs and network activity.
• You want to roll out features gradually using feature flags instead of deploying changes to everyone at once.
• You need to run A/B tests and connect experiment results with actual user behavior.